Florida Sues Target Over DEI Initiatives, Claiming Investor Misleading
Florida’s Attorney General, James Uthmeier, sued Target, alleging the company misled investors by failing to disclose the financial risks associated with its diversity, equity, and inclusion (DEI) initiatives. The lawsuit, filed in federal court, claims Target’s Pride month merchandise and broader DEI programs provoked a negative consumer backlash, harming sales and ultimately costing shareholders. Uthmeier argues this violates the Securities Exchange Act. The lawsuit follows similar actions against other corporations, highlighting a growing conservative backlash against corporate DEI policies.