BYD Outsells Tesla in Europe: Is Elon Musk’s Strategy to Blame?
China’s BYD has overtaken Tesla in European sales for the first time, a significant development shaking up the electric vehicle (EV) market. This surprising shift isn’t solely due to BYD’s success, but also highlights perceived shortcomings in Tesla’s current strategy and execution.
Some observers believe Tesla’s focus on projects like the Cybertruck, deemed by many as a novelty rather than a practical vehicle, has diverted resources from core product development and improvement. This, coupled with the controversial actions and pronouncements of Elon Musk, has potentially alienated some consumers. The argument is that a more focused approach, prioritizing a solid, reliable base model akin to the Ford Model T, might have yielded different results.… Continue reading
Matt Underwood