Honda and Nissan Merge to Create World’s Third-Largest Automaker
Honda and Nissan have initiated six months of merger talks, aiming to create the world’s third-largest automaker and bolster their competitiveness against Chinese rivals. Mitsubishi, already allied with Nissan, will also participate. This merger follows a trend of auto industry consolidation, though past attempts have yielded mixed results. However, the high costs of electric vehicle transition and intensifying Chinese competition necessitate a strategic alliance to ensure survival and future growth.
John Q. Hosedrinker