Fyre Festival Brand Sells for $245K on eBay: A New Low
On Tuesday, the Fyre Festival brand, including its intellectual property, trademarks, and social media assets, was sold on eBay for $245,300 after a week-long auction with 175 bids. The disastrous 2017 event, which promised luxury but delivered chaos, led to organizer Billy McFarland’s conviction for fraud. Despite the festival’s infamous reputation, McFarland had previously announced plans for a Fyre Festival II. Ultimately, he chose to sell the brand, citing a desire to move on and allow a new group to rebuild the festival.
John Q. Hosedrinker