A proposed class action lawsuit alleges JetBlue employs “surveillance pricing” by using customer personal data and third-party programs to dynamically set ticket prices. This practice, which allegedly involves “trackers” to adjust fares based on browsing history and other data, was brought to light after the airline suggested clearing browser cache and cookies to a customer experiencing a significant price hike. JetBlue denies using personal data or artificial intelligence for pricing, stating fares fluctuate based on demand and seat purchases. The lawsuit seeks damages for alleged violations of federal anti-wiretapping and New York consumer protection laws.
Read More
New Democratic Party Leader Avi Lewis has called on the federal government to ban algorithmic pricing, a practice where retailers use AI and data to set different prices for consumers. Lewis described this “surveillance pricing” as “downright creepy” and a “rip-off,” alleging that Big Tech and retailers are collaborating to exploit Canadians. The NDP plans to introduce a parliamentary motion to prohibit this dynamic pricing, a move echoed by the United Food and Commercial Workers Union. Recent polling indicates that a majority of Canadians believe algorithmic pricing is unfair and should be banned or more strictly regulated, with concerns also raised by the Competition Bureau and consumer advocacy groups regarding its potential impact on pricing.
Read More
As the retail landscape evolves, grocery stores are now implementing digital price tags, or DSLs, to replace traditional paper labels. This technology, adopted by retailers like Walmart and Kroger, promises increased efficiency by reducing the time spent on pricing and allowing for quick updates to reflect online prices or promotions. While proponents highlight benefits like freeing up staff to assist customers and ensuring accurate pricing, some lawmakers express concern that DSLs could enable surge pricing, leading to legislation aimed at preventing such practices and protecting consumers.
Read More
As a consumer who frequents fast-food establishments, the recent news surrounding Wendy’s potential surge pricing strategy has left me feeling disappointed and frustrated. The idea of paying higher prices during peak hours, when demand is highest, does not sit well with me. Fast food is supposed to be a quick and affordable option for a meal on the go. Implementing surge pricing goes against the very essence of what fast food stands for.
The fact that Wendy’s initially considered surge pricing as a strategy is troubling. It feels like a blatant money-grab, taking advantage of customers during busy times to increase profitability.… Continue reading
John Q. Hosedrinker