dynamic pricing

Wendy’s says it has no plans to raise prices during the busiest times at its restaurants

As a consumer who frequents fast-food establishments, the recent news surrounding Wendy’s potential surge pricing strategy has left me feeling disappointed and frustrated. The idea of paying higher prices during peak hours, when demand is highest, does not sit well with me. Fast food is supposed to be a quick and affordable option for a meal on the go. Implementing surge pricing goes against the very essence of what fast food stands for.

The fact that Wendy’s initially considered surge pricing as a strategy is troubling. It feels like a blatant money-grab, taking advantage of customers during busy times to increase profitability.… Continue reading