Drug Marketing

Texas Sues Eli Lilly Over Alleged Provider Bribes

Texas is taking legal action against Eli Lilly, alleging the pharmaceutical giant engaged in bribery to influence healthcare providers to prescribe its medications. It’s a bold move, especially considering the long-standing practices within the pharmaceutical industry.

Now, a lot of folks are quick to point out that this isn’t exactly a new phenomenon. For years, drug companies have been wooing doctors with perks, from fancy meals to educational programs and all sorts of seemingly small gifts. The legal boundaries, though, have evolved over time. There was a time when the lines were much blurrier, and the types of inducements offered were far more liberal.… Continue reading