Costco Defends DEI Amidst Backlash
Costco’s board of directors unanimously rejected a shareholder proposal from the National Center for Public Policy Research (NCPPR) aimed at ending the company’s diversity, equity, and inclusion (DEI) initiatives. The NCPPR, alleging potential discrimination, sought a financial risk assessment of Costco’s DEI programs. Costco countered that its DEI efforts enhance its “treasure hunt” shopping experience by fostering a diverse workforce and improving member satisfaction. The company views the NCPPR’s proposal as a thinly veiled attempt to dismantle DEI initiatives rather than a genuine concern about financial risk. Costco maintains that its DEI programs are legal and beneficial to the company and its members.