RFK Jr. Claims to End “War on Protein” Ignored by Reality
The US Health Secretary, RFK Jr., declared an end to the supposed “war on protein” as part of the 2025-2030 Dietary Guidelines, which now prioritizes protein at every meal. This move, despite the lack of evidence suggesting a restriction on protein consumption in the United States, aligns with a larger MAGA movement that centers on body image, fitness, and traditional masculinity. The emphasis on animal proteins and a return to saturated fats found in products such as full-fat milk, butter, and beef tallow is viewed by some as projecting an idealized masculine image by capitalizing on cultural perceptions of food and gender. This focus on fitness and masculinity is further emphasized by the inclusion of events like the UFC cage fight as part of the White House’s 250th-anniversary celebrations.