Pentagon officials fume over Trump’s Department of War rebrand: The reaction from within the Pentagon to the suggestion of renaming the Department of Defense to the Department of War has been, unsurprisingly, one of widespread frustration, anger, and confusion. Many in the military establishment view this proposed change as a costly, unnecessary, and even counterproductive move. The potential price tag, running into billions of dollars, is seen as particularly galling, especially when the military is facing genuinely pressing challenges like the rise of aggressive authoritarian alliances.
This sentiment stems, in part, from a belief that the rebrand is purely for political theater, designed to appeal to a specific segment of the electorate.… Continue reading
After a swift backlash and a significant drop in stock value following the unveiling of a new logo, Cracker Barrel quickly reversed course. The company announced it would revert to its original logo, which featured the image of a man in overalls. The decision came in response to vocal customer criticism and even intervention from figures like former President Trump. This change was particularly striking given the logo’s role in the restaurant’s branding since 1977, designed to evoke a sense of nostalgia.
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Kohl’s recent rebranding of its diversity, equity, and inclusion (DEI) officer position and its expansion of its supplier diversity program highlight a broader trend among companies navigating the increasingly polarized political landscape surrounding DEI initiatives. The company’s chief DEI officer, Michelle Banks, now holds the title of chief inclusion and belonging officer, reflecting a subtle yet significant shift in terminology. This change, while seemingly minor, speaks volumes about the strategic adjustments companies are making to maintain their commitment to diversity while mitigating potential backlash.
The decision to reframe the DEI initiative under the banner of “inclusion and belonging” is arguably a calculated move designed to address criticisms leveled against DEI programs.… Continue reading
Matt Underwood 
John Q. Hosedrinker