Danish Boycott Hits Coca-Cola as Consumers Favor Local Brands
Danes are reportedly boycotting American products, with Coca-Cola experiencing a noticeable decline in sales, according to Carlsberg, the Danish brewer that bottles the beverage in the country. This boycott isn’t isolated to a specific product; it reflects a broader trend of Danish consumers turning away from US brands in response to various factors, including US tariffs, foreign policy decisions, and even the actions of prominent American figures like Elon Musk. Carlsberg’s CEO highlighted the shift, noting that while the impact on Coke sales is “slightly down,” it represents a tangible consumer preference for locally produced alternatives.
The decline in Coca-Cola’s Danish sales underscores a larger narrative of shifting consumer loyalty away from American goods.… Continue reading
Matt Underwood