Costco Thrives by Defying Trump’s DEI Directive
As corporate America largely scaled back Diversity, Equity, and Inclusion (DEI) programs under political pressure, Costco has notably maintained its commitments. Despite a shift by rivals like Target and Walmart, Costco’s leadership has publicly reaffirmed its DEI efforts, arguing they foster creativity and innovation. This stance has been overwhelmingly supported by shareholders, and early indications suggest that both investors and shoppers are rewarding this approach with continued business success.
John Q. Hosedrinker