Companies Defy Trump’s Anti-DEI Push
President Trump’s attacks on DEI initiatives, falsely framed as discriminatory, have pressured corporations like McDonald’s, Walmart, and Target into dismantling their diversity programs. However, Costco shareholders overwhelmingly rejected a proposal to review DEI risks, and CEOs from JPMorgan Chase, Goldman Sachs, and other prominent companies publicly reaffirmed their commitment to diversity, despite the political pressure. This resistance suggests a division among corporations, with some prioritizing diversity and inclusion despite potential legal challenges. The decision to maintain or abandon DEI programs appears to have significant implications for a company’s ability to compete in an increasingly diverse marketplace.