Compounded drugs

FDA Cracks Down on Hims and Telehealth Drug Advertising

Federal health officials are now targeting telehealth companies that promote unofficial versions of prescription drugs, including popular weight loss medications. The FDA issued over 100 letters to various drugmakers and online prescribing companies, like Hims & Hers, warning them to remove “false and misleading” promotional statements from their websites. Specifically, the agency took issue with claims that compounded products contain “the same active ingredient” as FDA-approved drugs. Furthermore, the FDA also addressed misleading advertising from manufacturers of GLP-1 drugs, including an infomercial featuring Oprah Winfrey.

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Novo Nordisk Ends Wegovy Partnership with Hims Over “Deceptive Marketing” Concerns

Novo Nordisk has ended its partnership with telehealth provider Hims & Hers Health, citing concerns about deceptive marketing practices related to weight-loss drugs. The collaboration, initiated in April, enabled Hims & Hers to offer Wegovy, a branded weight management medication, at a discounted price. However, Novo Nordisk took issue with Hims & Hers’ ongoing promotion of compounded versions of semaglutide, the active ingredient in Wegovy, which are not FDA-approved and were only permitted temporarily due to a shortage that has since been resolved. Novo Nordisk emphasized its commitment to taking action against companies involved in “illegal sham compounding” that endangers public health.

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