US brands are facing challenges in maintaining their reputation, prompting some to adopt new marketing strategies. Coca-Cola, for example, has launched a “Made in Germany” campaign to highlight its deep roots in the country and distance itself from US politics. Other US brands, like McDonald’s, are emphasizing their use of German sourcing to appeal to consumers. This shift comes amid growing skepticism toward US goods, with consumer boycotts and the use of “Made in” labels becoming more prevalent in countries like Canada and Denmark. The changing consumer sentiment has even impacted major companies like Tesla, highlighting the power of brand perception in today’s market.
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On Wednesday, former President Donald Trump stated on Truth Social that Coca-Cola agreed to use cane sugar in its U.S. products following his suggestion. However, when contacted by NBC News, Coca-Cola did not confirm the change, instead offering a statement expressing appreciation for Trump’s enthusiasm. Currently, it remains uncertain whether Coca-Cola will switch from corn syrup, which is currently used in U.S. products, to cane sugar. The shift aligns with Trump’s “Make America Healthy Again” initiative and Robert F. Kennedy Jr.’s promotion of healthier food choices, though the company has not officially confirmed the change.
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Danes are reportedly boycotting American products, with Coca-Cola experiencing a noticeable decline in sales, according to Carlsberg, the Danish brewer that bottles the beverage in the country. This boycott isn’t isolated to a specific product; it reflects a broader trend of Danish consumers turning away from US brands in response to various factors, including US tariffs, foreign policy decisions, and even the actions of prominent American figures like Elon Musk. Carlsberg’s CEO highlighted the shift, noting that while the impact on Coke sales is “slightly down,” it represents a tangible consumer preference for locally produced alternatives.
The decline in Coca-Cola’s Danish sales underscores a larger narrative of shifting consumer loyalty away from American goods.… Continue reading
John Q. Hosedrinker 
Matt Underwood