Walmart’s Additive Removal Plan: Good or Just Corporate Posturing?
Walmart announced a plan to remove synthetic food dyes and 30 other ingredients, including preservatives, artificial sweeteners, and fat substitutes, from its store brands in the U.S. by January 2027. This initiative, affecting approximately 1,000 products under brands like Great Value, Marketside, and Freshness Guaranteed, aims to respond to consumer demand for fewer additives. While some targeted ingredients are already banned or rarely used, others have raised health concerns, with the company citing the availability of viable alternatives for maintaining product quality and affordability as the primary motivator for the change. Walmart’s Sam’s Club division is also removing more than 40 ingredients from its Member’s Mark products, signaling a broader industry shift toward cleaner ingredient labels.
John Q. Hosedrinker