Kellogg’s Cereal Company Reportedly Set to Be Sold to Ferrero Group for $3 Billion
The W.K. Kellogg Co., the cereal-focused entity formed after the 2023 split of the original Kellogg Company, is reportedly in talks to be acquired by the Ferrero Group, known for Nutella, for an estimated $3.1 billion. This potential acquisition comes after Kellogg’s snack business was slated to be purchased by Mars Inc. for $35.9 billion. The deal is expected to close in the fourth quarter of this year. The news marks significant shifts in the cereal and snack food industries.
John Q. Hosedrinker