Trump Admin Ends CDC Flu Vaccine Campaign Amidst Severe Outbreak
The Trump administration abruptly halted the CDC’s successful “Wild to Mild” flu vaccination campaign, which used animal imagery to illustrate the vaccine’s effectiveness in reducing illness severity. The decision, made by the Department of Health and Human Services under Robert F. Kennedy Jr.’s leadership, comes despite the campaign’s proven success in improving public understanding of flu vaccines and amidst a severe flu season with record-high hospitalizations. The campaign’s digital presence has been removed, and further communication efforts are now suspended. This action has prompted concern among public health experts given the campaign’s positive impact on vaccination rates, particularly among high-risk groups.
John Q. Hosedrinker