Catchphrase of the Year

Japan’s “Work, Work, Work, Work” Pledge Fuels Criticism and Concerns

Japan’s catchphrase of the year is “work, work, work, work, and work,” a statement made by Prime Minister Sanae Takaichi shortly before taking office, which has garnered significant attention and criticism. Takaichi’s remarks sparked debate due to Japan’s existing work culture, including its long working hours and the issue of “karoshi” or death from overwork. Despite the controversy, Takaichi defended her comment, clarifying her intent was to demonstrate her dedication as a leader. While receiving the award, Takaichi used a famous line from the manga “Attack on Titan” at an economic forum in Saudi Arabia as a way to encourage investment in Japan’s economy.

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