Canadian travel to the US has been declining for ten consecutive months, with air and car travel significantly dropping compared to last year. This trend reflects a broader response to US policies and trade actions, particularly tariffs imposed by the Trump administration. The US Travel Association notes a 3.2% decrease in international spending, largely due to fewer Canadian visitors who previously represented a significant portion of international tourism. Despite some efforts by US destinations to attract Canadians, the relationship remains strained, and the boycott appears to be continuing.
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Brown-Forman, the parent company of brands like Jack Daniel’s and Woodford Reserve, reported a 62% decrease in sales to Canada during the latest fiscal quarter, largely due to provincial boycotts of American alcohol. This decline, stemming from retaliatory measures against U.S. tariffs, significantly impacted the company’s overall performance, despite growth from non-U.S. brands. Although Canada has removed retaliatory tariffs on American spirits, the organization warns that until all provinces restore American spirits to store shelves, the impact of tariff removal will be minimal. The United States distillers council stated that in 2024, Canada was the second-largest market for U.S. spirit exports.
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The US-Canada trade war, fueled by tariffs imposed by both countries, is significantly impacting Kentucky’s bourbon industry, particularly Brough Brothers Distillery, the state’s only Black-owned bourbon distillery. This has resulted in a sharp decline in exports to Canada and a deluge of hateful emails to the distillery’s owners. While some Kentucky residents, despite economic hardship, remain supportive of President Trump’s trade policies, others express concern about the unintended consequences and the damage to US-Canada relations. Governor Beshear and other Kentucky politicians, regardless of party affiliation, oppose the tariffs and advocate for a swift resolution. The situation highlights the unintended consequences of trade disputes and the challenges faced by businesses caught in the crossfire.
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President Trump’s policies, including proposed tariffs and annexation suggestions, have angered many Canadians, leading to a significant boycott of U.S. travel. This boycott threatens the U.S. tourism industry, which relies heavily on Canadian visitors, who spent $20.5 billion in the U.S. in the previous year. Industry leaders express concerns about substantial revenue losses and job cuts, estimating a potential $2.1 billion drop in spending with a 10% decrease in Canadian tourism. While some downplay the impact, polls show a significant portion of Canadians are choosing domestic travel instead, highlighting the potential for a major economic blow to the U.S.
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Canadian consumers are threatening to boycott American-made food products in response to the recent threat of increased tariffs. This potential boycott reflects growing anger and frustration over the ongoing trade dispute between Canada and the United States. The impact of such a boycott on American food exporters could be significant. Consumer action is viewed as a powerful tool to pressure the US government to reconsider its trade policy.
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John Q. Hosedrinker