Toronto’s tourism industry experienced a record-breaking year in 2025, welcoming 28.2 million visitors and generating $9.1 billion in direct spending, a 4% increase from the previous year. The growth was driven by a significant surge in international arrivals, particularly from the UK and Germany, while domestic travel within Canada also increased. Meetings and conventions saw a substantial rebound, with a 51% increase in events, leading to a substantial economic impact. Looking ahead, Toronto is poised for continued growth in 2026 as it prepares to host the FIFA World Cup matches and several major conferences.
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Despite ongoing trade tensions with the United States, Canada’s tourism sector experienced a remarkable boom, largely at the expense of its neighbor. The article suggests that due to the political climate and increased border security, U.S. tourism has declined, leading to fewer Canadian visitors. Simultaneously, Canada has seen a surge in domestic and international tourism, with many choosing Canada over the U.S. due to perceptions of safety and friendliness. While the U.S. Travel Association forecasts a decline in international tourism spending, Canada’s tourism revenue has surged.
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John Q. Hosedrinker