California Bans Loud Streaming Ads July 1
Effective July 1, California law will prohibit streaming platforms from broadcasting advertisements at a louder volume than the accompanying video content. This legislation, signed in October 2025, aims to align streaming services with existing regulations for broadcast, cable, and satellite providers, which are already subject to the CALM Act. While streaming platforms have not yet detailed their compliance strategies, it is anticipated that these volume adjustments may be applied nationwide, especially given similar legislation passed in Illinois set to take effect in July 2027.
John Q. Hosedrinker