X, formerly known as Twitter, has amended its lawsuit against the World Federation of Advertisers (WFA), adding Lego, Nestlé, and several other major brands as defendants. The amended complaint alleges these companies participated in a coordinated advertising boycott following Elon Musk’s acquisition of the platform in 2022, allegedly costing X billions in revenue. The boycott stemmed from concerns over X’s revised content moderation policies and departure from the WFA’s brand safety initiative. X argues this collective action stifled competition and improperly dictated its brand safety standards.
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World Bank halts paid advertising on X after CBS News finds its promoted ad under racist content.
The recent discovery that the World Bank’s promoted advertisement appeared alongside racist content on X has sparked outrage and raised questions about the platform’s commitment to brand safety. It is alarming to think that advertisements from reputable organizations like the World Bank could be associated with such abhorrent material. The fact that this is not an isolated incident but a recurring problem on X is troubling and highlights the urgent need for a comprehensive review of the platform’s advertising policies.
When I first heard the news, I was taken aback by the blatant display of racism and hate speech that was allowed to proliferate on X.… Continue reading
John Q. Hosedrinker