Cracker Barrel Fires Design Firm After Logo Backlash
Cracker Barrel has ended its relationship with design firm Prophet after the company’s controversial brand refresh, which included a new logo and restaurant redesigns, sparked significant backlash and impacted the company’s traffic. The revamped logo, replacing the iconic imagery, was swiftly reversed. Restaurant redesigns, initiated at a few locations, were also halted. Furthermore, the company announced leadership changes, including the departure of its VP of Marketing and the return of a former executive to focus on food and hospitality.
John Q. Hosedrinker