Black Friday Online Sales Hit $10.8 Billion Amidst Economic Uncertainty
Black Friday 2024 shattered previous ecommerce sales records, reaching $10.8 billion in US online sales—a 10.2% year-over-year increase. This surge, driven by mobile shopping (55% of online sales) and increased Buy Now, Pay Later usage (8.8% year-over-year growth), surpassed even Thanksgiving’s online sales. Significant growth was observed in categories like toys (622% increase over October daily average), highlighting consumers’ responsiveness to deep discounts averaging 28% off. Globally, Black Friday online sales reached $74.4 billion, with AI playing a significant role in driving conversions.
John Q. Hosedrinker