Wendy’s Closes Stores But Keeps Biggie Deals Amid Quality and Price Complaints
Wendy’s will close 5% to 6% of its underperforming restaurants, a process that began in late 2025 and will continue through the first half of 2026. This strategic move aims to optimize performance across the U.S. system by enabling franchise partners to concentrate on locations with higher growth potential. The company will maintain its value-oriented Biggie Bag offerings, which provide customers with reliable daily deals at $4, $6, and $8 price points. While Wendy’s remains committed to the breakfast market, it will grant restaurants flexibility to adjust opening hours to better align with local customer demand, acknowledging that not all locations may thrive during breakfast.
John Q. Hosedrinker