Trump Threatens 100% Tariff on Barbie Dolls
Following Mattel CEO Ynon Kreiz’s announcement of price increases due to tariffs and plans to diversify its supply chain away from China, President Trump threatened to impose a 100 percent tariff on Mattel toys. This threat, stemming from Kreiz’s statement that Mattel wouldn’t relocate manufacturing to the U.S., escalates the ongoing debate surrounding tariffs and their impact on the toy industry. Trump’s actions disregard industry concerns about the impact of high tariffs on toy availability and affordability. The administration has shown no indication of granting exemptions for toys despite industry lobbying efforts.