Barbie

Trump Threatens 100% Tariff on Barbie Dolls

Following Mattel CEO Ynon Kreiz’s announcement of price increases due to tariffs and plans to diversify its supply chain away from China, President Trump threatened to impose a 100 percent tariff on Mattel toys. This threat, stemming from Kreiz’s statement that Mattel wouldn’t relocate manufacturing to the U.S., escalates the ongoing debate surrounding tariffs and their impact on the toy industry. Trump’s actions disregard industry concerns about the impact of high tariffs on toy availability and affordability. The administration has shown no indication of granting exemptions for toys despite industry lobbying efforts.

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Mattel to Raise Toy Prices, Blames Tariffs

Facing increased tariffs on goods from China, Mattel, the maker of Barbie, announced plans to raise toy prices in the US market to offset losses. These price increases are a direct result of President Trump’s trade war, with the company citing potential costs of $270 million this year alone. To mitigate future impacts, Mattel is diversifying its supply chain and relocating production of 500 toys from China. However, the company does not intend to shift production to the United States, instead opting for other cost-effective manufacturing locations abroad.

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