TikTok App Deletions Up 150% Following U.S. Ownership Change
Following the announcement of a new joint venture to manage TikTok’s U.S. operations, user uninstalls have surged. Sensor Tower reported a nearly 150% increase in average daily app deletions over the last five days. The joint venture introduced a new privacy policy that prompted some users to express concerns on social media. Despite the updated policy containing similar language as an archived version from August 2024, the announcement has resulted in a demonstrable change in user sentiment, leading to more deletions.
John Q. Hosedrinker