Amazon Closing Fresh and Go Locations: What Went Wrong?
Amazon is shuttering its branded brick-and-mortar grocery stores, including Amazon Fresh and Amazon Go locations, consolidating its physical retail strategy under the Whole Foods banner. This move, affecting around 70 stores across the United States, follows the company’s assessment that these locations didn’t deliver a unique customer experience or a viable economic model. Some stores will be converted into Whole Foods Markets, with plans for additional locations and the expansion of the smaller “Daily Shop” concept. Despite these closures, Amazon maintains a significant presence in the grocery market, a $150 billion business with over 150 million shoppers and continues to gain market share.
John Q. Hosedrinker