Costco Faces MAGA Boycott: Good for Business?
Costco’s refusal to dismantle its diversity, equity, and inclusion (DEI) initiatives, despite shareholder demands and pressure from pro-Trump groups, has sparked a threatened boycott. The company’s board defended its DEI program as aligning with its code of ethics, rejecting claims of “illegal discrimination.” This decision follows a broader conservative push, exemplified by Project 2025, to eliminate DEI programs across both the public and private sectors. Supporters of the incoming Trump administration are actively voicing their opposition and encouraging a consumer boycott of Costco.
John Q. Hosedrinker