AI Deepfakes: Health Misinformation Spreads Via Fake Doctors on Social Media
Recent investigations have revealed a concerning trend of AI-generated deepfake videos on platforms like TikTok, manipulating the likeness of doctors and influencers to promote health supplements and spread misinformation. Fact-checking organization Full Fact uncovered numerous videos featuring impersonated health experts, directing viewers to a supplements firm called Wellness Nest. These deepfakes utilize existing footage, altering both the visual and audio elements to endorse the company’s products. The discovery has ignited calls for social media platforms to strengthen their vigilance against AI-generated content, and to swiftly remove any content that misrepresents individuals.
John Q. Hosedrinker