Cracker Barrel has ended its relationship with design firm Prophet after the company’s controversial brand refresh, which included a new logo and restaurant redesigns, sparked significant backlash and impacted the company’s traffic. The revamped logo, replacing the iconic imagery, was swiftly reversed. Restaurant redesigns, initiated at a few locations, were also halted. Furthermore, the company announced leadership changes, including the departure of its VP of Marketing and the return of a former executive to focus on food and hospitality.
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After a swift backlash and a significant drop in stock value following the unveiling of a new logo, Cracker Barrel quickly reversed course. The company announced it would revert to its original logo, which featured the image of a man in overalls. The decision came in response to vocal customer criticism and even intervention from figures like former President Trump. This change was particularly striking given the logo’s role in the restaurant’s branding since 1977, designed to evoke a sense of nostalgia.
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Swatch has issued an apology and removed an advertisement featuring a model pulling the corners of his eyes, after the image sparked outrage among Chinese social media users. The controversial pose was seen as resembling the racist “slanted eye” gesture historically used to mock Asians. Following the ad’s viral spread, calls for a boycott of Swatch products emerged on Chinese social media platforms. Despite the company’s apology, many critics remain unsatisfied, accusing Swatch of prioritizing profits over genuine remorse.
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Google has updated Chrome Web Store policies for shopping extensions in response to the Honey browser extension scandal. These changes require extensions to clearly benefit users by providing genuine discounts or cash-back offers, prohibiting the insertion of affiliate links without explicit user notification. The updated rules prevent the unauthorized modification of shopping cookies and the redirection of affiliate links for profit. This enhances user trust and ensures greater transparency in the functionality of shopping extensions. The changes primarily impact developers, but ultimately offer consumers increased protection.
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John Q. Hosedrinker