Adidas drops Bella Hadid from campaign over Gaza controversy
I can’t wrap my head around the recent controversy surrounding Adidas and Bella Hadid. The decision to drop her from the campaign over the Gaza controversy seems like a calculated move from the get-go. It’s hard to believe that such a massive company like Adidas didn’t foresee the backlash that would come from associating themselves with Bella Hadid, especially in the context of the 1972 Munich Olympics.
The meticulous planning that goes into these campaigns, from the choice of model to the specific details of the shoot, indicates that nothing is left to chance. So the idea that Adidas was caught off guard by the implications of this campaign feels incredibly naive.… Continue reading
John Q. Hosedrinker