YouTube Tests 90-Second Unskippable TV Ads Angering Users
It appears YouTube, under the Google umbrella, is venturing into a new phase of advertising, specifically testing out 90-second unskippable ads for viewers watching on their televisions. This move, framed as a “test,” understandably sparks immediate skepticism and concern among many users who see it as an inevitable escalation rather than a genuine experiment. The implication is that if it performs well for YouTube, it will likely become a permanent fixture, regardless of user feedback.
For those who enjoy a considerable amount of YouTube content, particularly on their TVs, the prospect of sitting through a full 90 seconds of an unskippable advertisement is a daunting one.… Continue reading
Matt Underwood