By John Q. Hosedrinker 
Turning Point USA, under the leadership of Erika Kirk, is laying the groundwork to support a potential JD Vance presidential bid in 2028. This follows the late Charlie Kirk’s early advocacy for Vance and the close friendship between them. While acknowledging Vance’s position as a prominent figure in the MAGA movement, Kirk emphasized the organization’s focus on the upcoming midterm elections. Ultimately, the organization plans to support Vance’s run for presidency.
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Erika Kirk says Turning Point’s efforts to support Vance in 2028 are ‘in the works,’ which immediately sparks a wave of speculation. The announcement itself is a signal of intent, a strategic declaration that aims to align Turning Point’s resources and influence behind a potential 2028 presidential bid. It’s a move that, understandably, has the political world buzzing, and, judging by the sentiments expressed, has people looking beyond the surface.
The immediate reaction to this news leans heavily into the personal dynamics at play. The idea of a partnership between Vance and Erika Kirk, particularly in the wake of her husband’s death, creates a narrative that’s less about policy and more about personal ambition. The word “first lady” is tossed around, indicating that some see this as a blatant play for power, or at least a stepping stone towards it. The assumptions are rampant, and the air is thick with cynicism about their relationship.
The focus then shifts to Vance himself. He’s described as lacking charisma, a “limp noodle,” and generally uninspiring to the very base that Turning Point is hoping to mobilize. This is a critical point. If the core supporters aren’t excited, it doesn’t matter how much money or effort is poured into the campaign. The question becomes whether Turning Point’s backing will actually help Vance, or if it will be a drain on resources and a further validation of the belief that he’s unelectable. Some suggest that even if Trump himself endorsed Vance it wouldn’t be the same, which suggests that Turning Point’s influence might be more limited than they believe it is.
The nature of Turning Point’s role in MAGA politics is also brought into question. Is it a vehicle for advancing a specific ideology, or is it more about personal power? The fact that Erika Kirk now helms the organization introduces a gendered element to the discussion, with some questioning whether Turning Point is an organization that’s truly supportive of women. It’s also noted that Turning Point is actively looking for new moderators, so the organization is clearly expanding.
The timing of this announcement is also brought into question. The fact that the news comes on the heels of Charlie Kirk’s death, an event that’s being described as an “assassination,” suggests that there’s an element of opportunism in play. Some theorize that Erika Kirk’s moves are a calculated part of a power grab, perhaps even orchestrated.
Finally, the reaction reveals a profound skepticism toward Vance’s ability to succeed and even questions Trump’s relationship with Vance. Even if Vance, somehow, does become President, many believe that he has nothing like the Trump-era appeal, which is viewed as a mixture of confidence, force of personality, and a shared contempt for the political establishment.